Marketing & Educational Materials

Mana Medical have an in-house graphic designer, with 15+ years experience, who can work with you to design and print any marketing materials and promotional items

We have designed a large range of different types of B2B and B2C online and offline marketing and educational materials. These include:

Business to Business (B2B)

Clinic and specialist referral pads
Promotional flyers/brochures
Educational materials for healthcare professionals
Industry trade show and conference promotional materials
Promotional tablecloths for events
Business logos and business cards
Pharmacy educational materials
Event invitations
Branded stationery (notepads, folders, pens, bags, key rings, )
Other branded products (drinkware, clothing, media, technology, leisure items, confectionary, tools & lights)

Business to Consumer (B2C)

Patient information flyers
Patient consent forms
Patient diary’s

Sales resources for Medical Sales Representatives and Liaisons

Sales detail aids (to help explain the clients services and/or products)

What will makes your medical marketing materials stand out from the rest?

These days nearly every doctor and medical practice has a large variety of marketing and educational materials. There’s too much competition now among providers to be without something that gets the results you dream of.

Why do you need effective marketing materials?:

Attract new patients or referral partners
Retain existing patients
Increase revenue
Protect or expand market share
Establish, revitalise or expand brand/brand awareness

The majority of medical marketing materials that we see tend to group into three categories:

Powerful and effective = measurable and quantifiable Return-on-Investment
Adequate and ordinary = “feels good,” doesn’t offend, but doesn’t produce
Ineffective or potentially harmful = wasted resources and tarnished reputation

The five-point framework…

There is a fundamental framework that supports virtually all doctor marketing materials. All five of these core considerations must be addressed and answered in a way that they work together consistently:

Definition of purpose: What is the objective; what is the marketing material intended to achieve?
Primary audience benefit: How are you answering a problem or need of the customer/patient? What is the unique value that you deliver to them?
Target audience identification: Precisely and specifically, whom do you want to reach?
Response channel: What do you want the audience to do? What response do you want?
Brand consistency: How does this marketing material help express your branding message?

Moving from “ineffective” to “powerful” requires creativity and experience based on what works. Overlaying the fundamentals listed above the ingredients necessary for success include:

“Here’s what we’ve got.” Powerful advertising will laser-focus on a single idea, service or value. Keep it brief and on-target to avoid clutter, confusion or distraction.
“Here’s what it will do for you.” Customers, buyers, patients don’t care about you or, for that matter, your product or service. Universally, what appeals to them is “what’s in it for them.” Communicate this in understandable, non-technical, “people speak” language.
“Here’s how to get it.” Powerful marketing materials inspire interest and evoke action. Provide a clear Call-to-Action that directs the next step to acquire the desired benefit.
Command attention. Effective marketing materials engage the individual with a strong idea. Their involvement, or mental investment, makes it memorable and actionable. Conversely, marketing materials that never get noticed are guaranteed to produce no results or response.
Honesty and believability. Healthcare and medical practice audiences want reliable and authoritative information and resources. Play to the strengths behind authoritative and reliable information.